The South Carolina Tourism Action Plan (SCTAP) consultancy assignment was contracted to Tourism Development International (TDI) by the South Carolina Tourism Cluster Committee (SCTCC) as part of the South Carolina Competitiveness Initiative (SCCI). It was designed to achieve the goal identified by Professor M. Porter and the Monitor Company Group in its 2004 study of the Hospitality and Tourism Cluster under the SCCI of: increasing gross tourism product per visitor and, in so doing, to respond to the challenges laid down by the Porter group, namely: to improve collaboration amongst industry & officials, to identify high spending potential tourist segments, to develop & package its tourism assets to attract the markets identified,
and to execute an appropriate marketing strategy.